OmniROI / SOV · Project consultation

Whose ads do people see more often: yours or theirs?

Compare ad appearances within the same study and explore differences by platform and audience.

Who it is for

Brand and media teams comparing ad exposure, frequency and audience patterns within the same sample.

Compare each brand’s share of ad appearances, reach and frequency within an agreed study scope, then explore differences by platform and audience.

Advertising share, audience reach, exposure frequency and duration by audience. Deliverables and fees depend on the study plan you choose.

Study scope and limitations

Results describe advertising in the research sample, not market share.

Cannot directly establish：Brand favourability, sales change, or share on platforms and audiences outside the study scope.

Each output explains where the sample came from, what supports the finding and which questions remain unanswered.

Discuss the goals, scope and deliverables before commissioning a study.

Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.