ANALYSIS MODULES

Find the right study among five research modules.

Explore advertising attention, shopping journeys, e-commerce search, advertising share of voice and user experience. Review the deliverables and scope before choosing a study.

Create a free workspace Understand the costs

Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.

Available now With the selected service

Advertising attention

AdView™

Problem
How are ads presented, and what attention do they receive within the study sample?
Value
Compare ads within the agreed scope to inform creative and campaign reviews.
Delivery
Attention levels and sustained-attention bands; a breakdown by touchpoint, placement and creative
Module details →
Available now With the selected service

Shopping journeys

OneJourney™

Problem
Which steps do consumers take from browsing and comparison to purchase?
Value
Analyze the key touchpoints and paths leading up to purchase.
Delivery
Shopping journey report, purchase path maps and touchpoint analysis.
Module details →
Project consultation Agree on goals and scope

E-commerce search

SearchView™

Problem
How do your brand and competitors appear for the selected search terms?
Value
See where you and your competitors really sit on the results page, and how you look there
Delivery
Position-by-position rankings and brand visibility rates, with how each figure is defined
Module details →
Project consultation Agree on goals and scope

Advertising share of voice

SOV™

Problem
What share does each brand hold in the agreed advertising sample?
Value
Understand each brand’s advertising share and distribution in the study sample.
Delivery
Share split by platform, audience, city and income, with reach and frequency
Module details →
Pilot Confirm suitability first

Experience and friction

UXPlus™

Problem
Where do people repeat steps, pause or abandon a task?
Value
Prioritize observed issues to help plan improvements.
Delivery
A prioritized issue list with the friction points, step-by-step comparisons and on-screen evidence
Module details →

Ready to start a study?

Understand the output before deciding the scope and budget.

Create a free workspace Explore all templates