Templates

Research templates

See the output and its limits before choosing your next step.

Pilot template · Synthetic example

Product concept feedback

Turn understanding, preferences and concerns into research questions you can explore further.

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Game playtest

Observe how players complete tasks and identify steps to improve.

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Shopping journey

Understand how consumers browse, compare and purchase.

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Ad attention pre-test

Review advertising attention before a campaign.

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Creative pre-test

Ask real participants about a creative’s attention, recall and appeal.

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App onboarding usability

Find where new users encounter difficulties during onboarding.

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Brand awareness check

Understand brand awareness and perceptions among your target audience.

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Purchase intent test

Explore stated purchase intent and the reasons behind it.

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Daily usage diary

Follow product use over time through participant diaries.

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