Indicative timing
Usually 2–3 weeks
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Research template
Shopping journey
Understand how consumers browse, compare and purchase.
Brand and e-commerce teams diagnosing conversion.
Use this templateResearch question
Analyze shopping paths within the study scope. Records show sequences and relationships; they do not by themselves establish purchase causes.
Required inputs
Categories, brands, platforms, target consumers and study dates.
Deliverables
- Shopping paths observed in the sample
- Key touchpoints, pauses and exits
- Improvement ideas for further testing
Scope
Reports explain sample sources, supporting evidence and limitations. Confirm the scope of any comparisons or recommendations before starting.
Indicative sample
60–120 real shoppers recommended
Timing and sample sizes are planning guides. Agree on the actual plan based on the study and recruitment needs.
Next step
Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.