Did consumers actually see the ad?
An impression is not attention, and visible is not seen.
POWERED BY THE AURA™ AUDIT STANDARD
Every marketing dollar you spend — what consumers actually saw, did and bought.
Evidence In · Decisions Out. Turn what consumers really did into decisions you can stand behind.
Supports four decisions: creative selection · channel budget · conversion improvement · executive explanation
The core insight
Better marketing ROI was never a data problem.
It is an evidence problem — proof of what actually happened.
What you already have
- Platform data everywhere: every channel hands you numbers
- Reports of every kind: weekly, monthly, quarterly reviews
- Polished dashboards: plenty of charts, handsome curves
- Third-party metrics: impressions, clicks, conversion rates…
What you actually lack
Real evidence
What consumers saw, what they did, and why they decided that way — reconstructable, checkable, and able to carry a conclusion.
Without evidence, more data is only a more polished guess.
The questions that repeat every week — and dashboards cannot answer.
Why did they not complete the purchase?
Where the drop-off happened, and why.
Which channel truly drove the sale?
Do not rely on one platform reporting on itself.
Was the budget worth it?
Can you explain it to leadership and finance?
Does the creative hold attention?
Or is it swiped away within seconds?
What should we do next?
An answer with a basis, not a hunch.
What you receive
Not another pile of charts — a report with a conclusion, and a reviewable 0–100 score.
VISTA™ measures real attention across several signals, and AURA™ — Attention-to-Action Unified Rating & Audit — audits what that attention led to: every score opens onto its evidence, the measurement follows international industry guidance, and results are checked against real orders from the same people.
AURA™ audit result
The conclusion, its basis and its boundaries in one place.
78 / 100 AURA
Open any conclusion to its evidence
The observations behind a conclusion are organized for review at any time.
Aligned to international guidance
Attention is measured on definitions consistent with international industry guidance, so markets compare directly.
Checked against real orders
Scores are not self-asserted; they are tested against real purchases by the same participants.
Automatic quality check before delivery
Every report completes consistency and correctness checks before it reaches you.
Examples on this page are synthetic. They contain no customer data or real study results. Customer evidence is published only with written permission.
Measurement standards
Two standards, two different questions about attention.
Marketing measurement asks two things that are easy to confuse. VISTA™ measures attention — where it was, how focused it was, and how much of it an advertisement earned. AURA™ audits what that attention led to: the journey, the link to conversion, and whether real orders back the result. Each has its own report, and each states the evidence behind its result.
One observed moment
AURA™
Attention-to-Action Unified Rating & Audit
How much attention did the advertising earn?
What the result is scored against The advertising
VISTA™
Verified In-Situ Tiered Attention
Where was attention, and how focused was it?
What the result is scored against The screen
What the platform is made of
Three modules. One complete evidence chain.
From capture, to analysis, to pre-launch validation — all on the same core standard.
-
01
Capture evidence
Vision · capture the evidence others cannot
Multi-channel records of real shopping behavior, on consented, real devices.
-
02
Analysis and decisions
Workspace · turn evidence into insight and decisions
Deliverable analysis reports generated automatically, ready for team collaboration and client sharing.
-
03
Execution and validation
Nova · every recommendation has a source, every launch is tested first
Approved insight becomes traceable creative direction, validated with real users before launch.
Core standard: AURA™ audit standard · automatic data-quality checks
All three modules use the same yardstick, so results compare directly across markets.
Capture evidence
- Interactions and on-screen content
- Attention analysis
- Built-in surveys and sample quotas
- Passive observation · targeted prompts · guided tasks
Analysis and decisions
- AdView · VISTA advertising attention analysis
- OneJourney · OJI shopping journey analysis
- Order evidence trail
- Survey Center and a real participant community
Execution and validation
- Creative direction with its evidence trail
- Pre-launch testing with real users
- Attention · recall · appeal feedback
Why it can be trusted
We assess media. We do not sell it.
No media commission and no placement agency work — our position is independent. Already using third-party verification? AURA complements it rather than replacing it: keep your impression and click definitions, and AURA adds whether it was truly seen and what happened next. No third-party verification yet? AURA fills the gap directly.
Independent position
We do not sell media or buy placements, and we apply one yardstick to every media format.
Consent and compliance
Participants consent throughout and can withdraw at any time; sensitive screens are masked automatically and data handling follows regional rules.
Open method
Measurement methods and boundaries are stated openly, and the method paper is available on request.
Validated by outcomes
Scores are tested against real purchases by the same participants, not asserted by a model alone.
Who it is for
If a decision is yours to defend, this evidence is for you.
Brand, ecommerce, agency or product — whenever a conclusion will be questioned, it needs evidence.
Brands and agencies
See the attention and follow-on action each budget actually bought, so proposals and reviews hold up with clients and leadership.
For brands and agenciesGame and app teams
See where users hesitate, stall or drop out, and whether creative and experience hold attention.
For game and app teamsBrand teams
Judge whether advertising truly earned attention, and decide what to change next.
Ecommerce and growth teams
Connect attention to shopping action and locate where the journey breaks.
Agency and consulting teams
Add an independent layer of evidence to planning, evaluation and client conversations.
Insight and research teams
Put attention, follow-on action and outcomes into one reviewable study.
App and product teams
Clarify onboarding and conversion decisions with reviewable evidence.
Game and experience teams
Assess whether creative and experience hold attention.
What they share: every one of them has to explain the decision — to leadership, to clients, to finance.
How to start
Three ways to begin, without committing the whole budget at once.
Answer one question properly, prove the value, then widen the scope — with our team alongside at every step.
Self-serve start
Survey Center
Self-serve, no credit card. Full survey design, distribution to the research community, live counts and result export.
Available now
Start with a surveyStart with one project
A single project
Pick one real business question and receive your first evidence report; prove the value before deciding to widen.
Quoted by project scope
Work with us long term
A quarterly subscription
A shared workspace for your team, with collection hours included every quarter. The same definitions across markets, so results compare directly.
Billed by the quarter