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Research template

Creative pre-test

Ask real participants about a creative’s attention, recall and appeal.

Teams validating ads, packaging, or store assets.

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Research question

Gather feedback before finalizing or launching creative. Comparisons apply to the materials, sample and methods used in the study.

Required inputs

Creative materials, target audience, questionnaire and comparison requirements.

Deliverables

  • Findings on attention, recall and appeal
  • Participant feedback on the creative
  • Revision suggestions based on the study

Scope

Reports explain sample sources, supporting evidence and limitations. Confirm the scope of any comparisons or recommendations before starting.

Indicative timing

Usually 1–2 weeks

Indicative sample

60–120 real users recommended

Timing and sample sizes are planning guides. Agree on the actual plan based on the study and recruitment needs.

Next step

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