Indicative timing
Usually 1–2 weeks
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Research template
Ad attention pre-test
Review advertising attention before a campaign.
Marketing teams about to run an ad or video.
Use this templateResearch question
Use this before a campaign to assess creative. Agree on the comparison scope and measurement method before starting.
Required inputs
Creative to test, target viewers, research questions and eligibility criteria.
Deliverables
- Ad presentation and attention findings
- Observations across agreed creatives or segments
- Creative recommendations and their basis
Scope
Reports explain sample sources, supporting evidence and limitations. Confirm the scope of any comparisons or recommendations before starting.
Indicative sample
40–100 real viewers recommended
Timing and sample sizes are planning guides. Agree on the actual plan based on the study and recruitment needs.
Next step
Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.