Nova

Before you launch, let real users see your creative.

Use Nova to pre-test ads, videos, packaging, and store assets with real users before launch. Receive structured feedback on attention, memory, and appeal to inform the next creative version.

Real-user creative pre-testStructured audience feedbackAttention, memory, and appealStore-asset pre-test for app makers

Start a creative pre-test See a sample report

What Nova is

A real-user creative pre-testing capability within OmniROI, designed to help teams review audience feedback and plan the next version before launch.

How Nova works

From a real-user pre-test to a clearer next version.

Upload candidate creative, define the intended audience, and review structured feedback that helps your team identify what to keep and what to improve.

Upload creative

Add candidate ads, videos, packaging, icons, or store screenshots for review.

Define the audience

Select the audience profile that matches the people you want to reach.

Run the pre-test

Real users view the creative and provide responses in a structured research task.

Review the feedback

See findings on attention, memory, appeal, and areas that may need clarification.

Identify priorities

Bring the most relevant findings into the team review.

Plan the next version

Use the feedback to guide revisions and, when useful, test an updated version.

Why brands need Nova

Add an audience perspective before creative goes live.

A real-user pre-test gives teams another source of input before launch. Nova organizes that feedback so creative reviews can focus on the audience response and the next version.

Hear from the intended audience

Understand what people notice, remember, and find appealing in the candidate creative.

Review attention before launch

See which elements attract attention and which messages may be easier to miss.

Bring structure to feedback

Organize audience responses into clear findings that the team can review together.

Focus the next version

Use the findings to identify practical areas for the next creative iteration.

What Nova does for you

Real-user creative pre-testing, from setup to review.

Nova supports the core steps from submitting candidate creative to reviewing structured audience feedback and planning the next version.

Real-user attention pre-test

Pre-test

Put candidate creative in front of an audience profile that matches the people you want to reach.

Attention observations
Audience responses
Audience profile

Structured feedback report

Report

Review audience feedback in a consistent format that highlights attention, memory, appeal, and clarity.

Attention findings
Memory feedback
Appeal and clarity

Next-version directions

Direction

Summarize the main findings into practical areas for the team to consider in the next creative version.

Review priorities
Creative considerations
Next-version suggestions

Store-asset pre-test for app makers

App

Test icons, screenshots, and trailers with real users before you ship a store-listing update.

Icon test
Screenshot test
Trailer test

The creative pre-test loop

Test candidate creative with real users before launch.

Upload candidate scripts, visuals, packaging, or store assets to Nova. The pre-test returns structured feedback on how the audience responds, helping the team prepare the next version.

Attention and memory feedback

Feedback

Review what draws attention, which messages are remembered, and which elements may be overlooked.

Attention findings
Memory feedback
Missed elements

Appeal and clarity

Response

Understand how the audience responds to the idea, presentation, and clarity of the main message.

Appeal feedback
Message clarity
Audience comments

Next-version priorities

Direction

Bring the main findings together into focused areas for the team to review in the next version.

Strengths to retain
Areas to improve
Next-version directions

Ad creative pre-test

Check TVCs, key visuals, and slogans for attention and risk before launch.

Pre-production script review

Find script risks before shooting or editing — and cut rework costs.

Store-asset and packaging test

Assess app icons, screenshots, packaging, and concept fit with real users before you ship.

Start a creative pre-test See a sample report

Sample report and consultation

Review a sample report and discuss your creative pre-test.

See how audience feedback is organized in a sample report, then talk with us about the creative, audience, and research scope that fit your project.

Request a consultation See a sample report

Review a sample report

See how attention, memory, appeal, and next-version considerations are presented.

Define the research scope

Confirm the creative formats, intended audience, and questions that matter to your project.

Discuss your own creative

Share a candidate asset and talk through how a real-user pre-test could support the next review.

For app makers too

Indie and app teams can pre-test store icons, screenshots, and trailers before a listing update.

Usage boundaries

Nova organizes real-user pre-test evidence. The team makes the call.

Nova focuses on controlled real-user pre-testing and structured feedback. Final creative and publishing decisions stay with the brand.

People confirm the direction

Brand teams review the report and the suggested directions to make sure they match their voice and goals.

Does not replace brand judgment

Nova provides evidence and directions, but final decisions stay with the brand team.

No automatic creation or publishing

Nova evaluates submitted candidate materials; it does not create, publish, or distribute them for the team.

Scope stays controlled

The audience, submitted materials, questions, and deliverables are confirmed for each pre-test.

Where Nova sits in OmniROI

Vision supports research. Workspace organizes findings. Nova supports creative pre-testing.

Within OmniROI, Nova adds a focused real-user pre-test for candidate creative and helps teams carry audience feedback into the next review.

Data collection

Vision research community

Collects real consumer behavior with user consent, helping brands understand what consumers saw and did.

Analysis and decision

Workspace mid-platform

Turns surveys and behavior evidence into reports, option comparisons, and marketing suggestions to help the team decide.

Creative review

Nova creative pre-testing

Pre-tests candidate creative with real users and organizes feedback for the team to review.

Who Nova fits

For teams that want proof before creative goes live.

From a single creative pre-test to a consistent pre-launch review process, Nova helps teams add real-user feedback before creative goes live.

Performance and growth teams

For teams that want to pre-test ads and hooks with real users before they pay to distribute them.

Typical bundle

Creative + real-user pre-test

Overseas consumer brands

For beauty, personal care, home, and lifestyle brands that want packaging and creative checked with real users first.

Typical bundle

Creative + structured feedback

Indie and app developers

For solo makers and small studios that want to pre-test store icons, screenshots, and trailers before a launch.

Typical bundle

Store assets + pre-test report

Enterprise marketing teams

For regional teams that want evidence, team confirmation, and a consistent pre-launch review habit.

Typical bundle

Pre-test + evidence-based directions

Try Nova

Discuss a real-user pre-test for your creative.

Share your creative format, intended audience, and research goals. We will help you confirm a suitable pre-test scope.

Request a consultation Discuss your project